Toronto Raptors × OVO — Welcome Toronto
A city-focused campaign built around the Raptors and OVO partnership, celebrating the connection between basketball, culture and community in Toronto. The black-and-gold identity extended across photography, film, typography and motion. As part of MLSE’s creative team, I helped bring that visual language into motion across campaign and game-night content.
STUDIO: MLSE in-house
CLIENT: MLSE
ROLE: Design, Motion
CAMPAIGN CREDITS
Creative Director: Kevin Mones
Art Director: Caroline Shaw
Motion Art Director: Kevin Briones
Supervising Producer: Josiah Rothenberg
Producer: Toni Francis
Directors: Michael Rae, Toni Francis
DP: Kenny McLaughlin
AC: Shane Pikelin, Richard Gonzales
AC: Shane Pikelin, Richard Gonzales
Editor: Michael Rae
Writer: Mitch Burke
Writer: Mitch Burke
Voice: Tresor
Designers: Anthony Laksmana, Bianca Naje, Travis Champagne, Rafael Monguilhott, Joel Relliquette
Motion Designers: Rafael Monguilhott, Joel Relliquette, Kristen Saluma,
Account Manager: Ben Cane
Photographers: Charlie Lindsay (FVV + Hands), Adeyemi Adegbesan (Jersey + Courts)
CITY EDITION UNIFORM CREDITS
Creative Director: Kevin Mones
Art Director: Louis Cohen
Designer: Anthony Ruggiero
