Created at King+Country, I contributed to the Toyota Halftime animation package that airs on NBC before the halftime segment during major NFL broadcasts. One of the highlights of the project was producing a version for the Super Bowl, one of the most prestigious primetime broadcasts in sports television.
The concept is simple: a Toyota vehicle showcased inside a massive studio environment surrounded by large screens displaying the home and away team atmospheres. While minimal in concept, the execution required extreme precision to present the vehicles at their best, from rigging and materials to reflections, color, and shading.
The concept is simple: a Toyota vehicle showcased inside a massive studio environment surrounded by large screens displaying the home and away team atmospheres. While minimal in concept, the execution required extreme precision to present the vehicles at their best, from rigging and materials to reflections, color, and shading.
Across the season, dozens of versions were produced to support key matchups while maintaining a consistent visual system.
Screen content was designed by Thomas Kenney.
Screen content was designed by Thomas Kenney.
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