Toyota Halftime - Branded Broadcast Identity
Branded broadcast package created for Toyota’s presence within Sunday Night Football, including a special edition developed for Super Bowl LX. The system brings Toyota into the wider visual world of the broadcast while maintaining a distinct brand presence of its own, combining product imagery, typography and cinematic motion into a cohesive halftime experience.
Screen content imagery were designed by Thomas Kenney.

STUDIO: King+Country
CLIENT: NBC
ROLE: Art Direction, Design, Motion Design


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