A season-long graphics package built around the idea of team 4 pillars: Club, City, House, and Supporter; giving Toronto FC a bold visual language rooted in loyalty, identity and the energy of its supporters.

The system combined the club’s signature red with expressive illustration, typography, metallic 3D treatments and recurring hawk imagery across a wide range of matchday content. Working within MLSE’s multidisciplinary creative team, I helped bring the identity to life through design, motion and 3D, translating the graphic language into animated content for the season.