CFL Awards 2025 — Frozen Glory
A new identity created for the CFL Awards in Winnipeg, built around the idea of Frozen Glory. Ice, frozen textures, helmets and sculptural 3D elements became the foundation of a colder, more dramatic visual world that gave the event its own character while remaining connected to the CFL brand. I developed the concept and visual direction, designed and animated the award system, and expanded it across category reveals, winners, player content and branded loops used throughout the event.
CLIENT: Canadian Football League
ROLE: Creative Direction, Art Direction, Design, Animation
CLIENT: Canadian Football League
ROLE: Creative Direction, Art Direction, Design, Animation
