I was invited by Recess Creative to develop the motion for the Chicago Steel brand reveal. The idea was to create something bold, fast and energetic, while still feeling connected to the new identity. Motion inspired by steel, machinery and the rhythm of an engine drives mechanical type, repeating patterns and graphic elements that lock and shift into place.

Variable frame rates and changes in timing shift the rhythm between fast bursts and slower moments, giving the main brand elements more impact. The goal was to give the identity its own personality in motion and make the reveal feel strong, raw and energetic, just like the team.