Chicago Steel - Brand Reveal | Motion System
I was invited by Recess Creative to develop the motion for the Chicago Steel brand reveal.
The idea was to create something bold, fast and energetic, while still feeling connected to the new identity. A lot of the motion was inspired by steel, machinery and the rhythm of an engine, with mechanical type animation, repeating patterns and graphic elements that lock and shift into place.
The idea was to create something bold, fast and energetic, while still feeling connected to the new identity. A lot of the motion was inspired by steel, machinery and the rhythm of an engine, with mechanical type animation, repeating patterns and graphic elements that lock and shift into place.
I also used variable frame rates and changes in timing to constantly change the rhythm of the piece, mixing fast bursts of motion with slower moments to give the main brand elements more impact. The goal was to give the identity its own personality in motion and make the reveal feel strong, raw and energetic, just like the team.
CLIENT: Chicago Steel
CLIENT: Chicago Steel
AGENCY: Recess Creative
ROLE: Motion Design
ROLE: Motion Design
