A campaign created for the Raptors’ 25th anniversary, bringing the franchise back to its 1995 roots through a contemporary take on ’90s basketball culture.

The identity mixed illustrated players, remixed logos, bold typography and the team’s original purple-and-red palette, expanding across digital, social, merchandise, ticketing and game-night experiences.

Each Rewind night celebrated a different chapter of Raptors history while keeping the campaign connected through one flexible visual language.