Toronto Raptors — Ninety-Five Rewind
A campaign created for the Raptors’ 25th anniversary, bringing the franchise back to its 1995 roots through a contemporary take on ’90s basketball culture. The identity mixed illustrated players, remixed logos, bold typography and the team’s original purple-and-red palette, expanding across digital, social, merchandise, ticketing and game-night experiences. Each Rewind night celebrated a different chapter of Raptors history while keeping the campaign connected through one flexible visual language.
STUDIO: MLSE In-house
CLIENT: MLSE
ROLE: Design, Motion Design
STUDIO: MLSE In-house
CLIENT: MLSE
ROLE: Design, Motion Design
CAMPAIGN CREDITS
Creative Director: Kevin Mones
Art Director: Caroline Shaw
Motion Art Director: Kevin Briones
Designers: Anthony Laksmana, Bianca Naje, Travis Champagne
Motion Designers: Joel Relliquette, Kristen Saluma, Rafael Monguilhott
Account Manager: Ben Cane
Artist (Campaign): Vladislavs Lakse
Artists (Tickets): Vladislavs Lakse, Melvin John Rodas, Chris Edser
Artists (Tickets): Vladislavs Lakse, Melvin John Rodas, Chris Edser
Supervising Producer: Josiah Rothenberg
Producer: Adam Holmes
Editor: Alex Kim
