Club Publix — App Feature Series
A series of four tutorial videos introducing Club Publix members to the key features of the loyalty program app, covering setup, joining, digital coupons, and shopping lists. Each video follows its own user journey while sharing a consistent visual language across the full series.
I led the project from concept through delivery, developing the creative direction, styleframes, and full 2D and 3D UI/UX animation. The app interface was imported from Figma and brought to life in After Effects and Cinema 4D, with motion design that aimed to make each feature feel clear, approachable, and visually polished.
Tools: Figma · After Effects · Cinema 4D
Role: Concept · Styleframes · 3D & 2D UI/UX Animation
Client: Publix
Videos
Lookdev
